The Marketing of Leather and Leather Goods in Difficult and Changing Times

Michael Redwood - Titleist and FootJoy Worldwide
Meet in Africa Cape Town, November 1998

This talk was focused on Africa and was given in 1998 at the inaugural Meet in Africa conference and trade show in Cape Town. It deals with the difficult issues of marketing products made in Africa at a time when the world's confidence in buying African products was low. At the same time we were seeing the introduction of the Internet and paper touches on that.