The Role of Marketing in Active Sportswear and Equipment

Michael Redwood - Titleist and Foot-Joy Worldwide
Presented to 37th International Man-Made Fibres Congress Dornbirn, Austria
September 16-18, 1998

This was a serious short talk given in Austria to a new section on sports at the Annual Man Made fibres conference.  It looks at natural and man made materials and how they compete and overlap.