Developing your strategy for all things leather

Mike Redwood helps companies develop their strategies, positioning and branding. Innovation and strategic marketing are major areas.

Currently Mike is the main spokes-person for the LeatherNaturally! movement www.leathernaturally.org  This is planned to promote leather as a versatile premium material and help stop it sinking to the level of a commodity, Leather is a valuable, scarce but renewable resource.  Its future depends on being correctly positioned in the marketplace. Final plans are being put in place in the hope of starting in the first quarter of 2012. Support is now being looked for from selected committed and positioned bodies so if interested please look at the web site.

During 2012  Mike has supported LeatherNaturally! at meetings at Couromodo in Sao Paulo, at the BLC seminar and other meetings at APLFHong Kong, and ACLE Shanghai including the Leather International Upholstery Conference.  Mike also presented at the World Leather Congress in Riio on 9th November.

Mike fits these trips into ongoing activities as Visiting Professor for Leather at Northampton University and as a Teaching Fellow in Marketing at the University of Bath. If you want to contact me for advice or listen to some recent talks follow this section down... or just email mike@mikeredwood.com

Listen to Mike's keynote at the Calzatecnia/UITIC Congress. It is from November of 2010 so things have evolved, but it still  stands up to scrutiny:  

Follow Mike on Twitter. twitter.com/michaelredwood

Cllick for full text on the recession given in India at the start of the recession 09 text  Again this is now quite old and the industry has both recovered and got worried again. The concepts have therefore been affected by timing but all the elements seem to be playing out in one way or another. Changes in purchasing patterns and the power of the Chinese consumer have occurred as expected. The main issue now is that with sales high the leather trade is ignoring market research and making assumptions about the future.