Developing your strategy for all things leather

Consumers love leather and the supply chain is a complex mix of technology and geopolitics. Mike Redwood helps companies develop their strategies, positioning and branding. Looking at RAW MATERIAL SECURITY, NEW MARKETS, ENVIRONMENTAL STRATEGIES, and scanning for INNOVATIVE IDEAS. A technician and a marketer Mike helped form the Leather Futures Research Group at the University of Northampton. Follow Mike on Twitter. twitter.com/michaelredwood

Cllick on "09" for full text from Chennai talk 2nd February 09 text