Profile

Originally a leather chemist Mike Redwood transferred into marketing while working with British leather specialists Pittards and as their Group Sales and Marketing Director  helped formulate their global positioning based on innovative technical leathers.  He has worked in S.Croce in Italy, Latin America, France, and the Netherlands for historic names such as Booths, Rosati and Barrow Hepburn and more contemporary ones such as ECCO, ADOC, and Fortune Brands (FootJoy and Titleist).  Now self employed Mike is a Visiting Professor at the University of Northampton and writes occasional columns for sports and leather magazines throughout the world.  He particularly enjoys his “cool hunting” column in the APLF news in Hong Kong.

Most of his time is spent working with tanners, sports companies and others using leather helping with market strategy and future planning.

He is a trustee of both the Museum of Leathercraft and the Leather Conservation Centre. Currently he is technical adviser to the new Leather Futures Research Group – a think tank and research body – at the University of Northampton.

The Leather Futures Research Group is working extensively with Mike's close involvement on three important areas:

1. Cradle to Cradle manufacturing
2. Technical Leathers
3. New uses for leather

Mike did his B.Sc. in Leather at Leeds University where he was also President of the Union, and his MBA at Bath University where he teaches the occasional marketing course.  He has been a non executive director of the engineering company Fabreeka in the USA since 1992 and of the digital agency Iconography in the UK since 1996.

Send e-mail: mike@mikeredwood.com